Why do we need Automation Marketing
If you ask a company owner or a manager how his business hours are normally, they'll tell you a meeting after a meeting (all to make sure that the team is on track to achieve quarterly goals). Moreover, you still need to double-check how the social media campaign is doing, etc.
It's difficult to create a balance while ensuring that all your marketing activities are addressed to the correct public at the right time while sending the proper message. This is why many organisations use marketing automation. Cryptoauxiliary has collected important arguments for automating your promotional activity.
What do we mean by saying "automation marketing?"
This phrase refers to software for marketing activities software (publishing posts in social media, sending emails, etc.). In this instance, manual work is not required. When properly deployed, this software increases the number of potential customers using customised content and makes them committed clients.
Consider five reasons why marketing automation is essential for marketers and business owners.
This saves time.
Clear, but here are some remarkable facts:
The automation of social network posts and advertising enables you to save more than 6 hours a week.
With mail automation to create initial contact and follow-up, the response rate to letters (reply rate) is increased by 250%.
Automated systems save you up to 80% of the time needed to book customer appointments.
You do not have to join the application every morning and schedule your posts on social networks or send an e-mail at a time. You can organise everything in advance and be free for other activities thanks to automation.
Furthermore, integration with various automation tools in goods prevents you from switching from platform to platform and saves you time.
It helps to learn more about CRM systems
Firstly, let us make sure that CRM systems and automation programmes are not the same.
The customer relationship management system (CRM) is more contact-oriented and is utilised mostly by the sales department. These systems enable you to store contact information (names, addresses, phone numbers, sometimes — customer behaviour traits or last conversation data).
Marketing automation software is, in fact, intended for marketing. Besides saving crucial contact information, it reveals where users are in the funnel, the resources they have downloaded, the pages they interacted with and above all, which they can automatically carry out prescribed tasks on the basis of this interaction.
CRM and automation software are both good on their own, but they are even more advantageous in conjunction. You may view contacts from selling managers and chosen advertising activities with an automation tool with an integrated CRM system — all in one location. This gives you a far richer picture of the particular consumer's relation to your brand, which allows you to determine the best ways to make contact.
For instance, linked CRM marketing automation can be utilised to send customised emails straight to your system contacts. Without this connectivity, all contacts from the CRM database must be downloaded manually, lost time and money and risk mistaken user actions. If someone enters an email address erroneously, a person does not receive a letter and the sale is not made.
It gives information that draws a "aggregate image"
Direct access to the most essential KPIs is required. However, if you use 2 to 3 separate tools, then you have to move from one platform to another and the connecting of indexes and rates to marketing campaigns will be complicated and prolonged.
When you use a single tool to track the impact of commercial advertising, you receive sufficient opportunities to enhance your plan. You will not be surprised by unsatisfactory results.
It is systematising
Automation tools enable your online audience to experience the same, consistent, activities planned.
If a user subscribes to your blog, you can, for example, set an algorithm that automatically sends a welcome message offering content and possibly provides a follow-up offer. You can also send your followers articles immediately when they are posted.
Samuel Zeller's Photo on Unsplash Automation lets you produce custom content.
Customized content raises the rate of transaction by 6 times, yet 70% of businesses disregard it.
Think about it, what do you want to get—newsletters that generally contain the message, typical words, or a letter as if it were specially designed for you? Email with your name that reads: "We believe that you are interested in X, Y and Z, because you loaded N1." You probably pay attention to the second option.
You only have to know exactly what you need, what your goals are (well, any strategy starts with that), conduct your own little study, discover the best automation tool, go ahead and take an experiment! Please ask Cryptoauxiliary if you have any questions!
Thank you very much for reading this article! Share it if you appreciated it and tell us what you think about using marketing automation tools. You could also enjoy our other stories:
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