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The Importance of Post-ICO Product Development and Marketing

There are three primary stages in an ICO lifecycle: pre-ICO, ICO, and post-ICO. To provide value to customers, it is critical to carry them out intelligently. The development of the post-ICO is particularly significant because it is the campaign's final stage. Post-ICO marketing, security, product development, and capital distribution are all included. The main purpose of a period is to provide clients with a post-ICO coin. Let's talk about these techniques and what you should think about.

Why Should You Invest in Initial Coin Offerings (ICOs)?

Recently, blockchain technologies have been increasingly used by entrepreneurs to bring their initiatives to life. An initial coin offering (ICO) has shown to be one of the most effective ways to raise funding for the launch of a potential idea. ICOs work in a similar way to crowdfunding platforms, but they have one key aspect that sets them apart. Investors not only help fund the project, but they also have the opportunity to benefit from it! A group requests for money by presenting a unique product. They present their company plan, demonstrate their worldwide market aspirations, demonstrate ICO marketing strategies, and explain how much money is required to create a startup. The most successful initiatives have no trouble raising the necessary funds.

The cryptocurrency sector is constantly increasing and progressing as blockchain technology advances. People nowadays utilise cryptocurrency to participate in token sales, exchange tokens, and invest in various projects in order to increase their income. Supporters who fund an appealing ICO provide the possibility for it to grow while also receiving native tokens that can later be swapped for a higher value.

According to ICO Whitelists, the average return on investment from 2017 ICOs is times 5.7, while Ethereum and Bitcoin return on investment is times 2.7 and 2.8, respectively. These ICO evaluation statistics demonstrate how profitable it may be to participate in an initial coin offering.

After a successful initial coin offering, a company's tokens can be utilised in the following ways:

  • Deposits are made

  • payments are processed

  • investors are rewarded

  • exchanges

This means that the primary purpose of an ICO is not only to run a successful campaign, but also to make blockchain technology and cryptocurrencies more accessible to the general public.

Review of the Main Campaign Stages in the Initial Coin Offering (ICO)

Developers must complete a number of critical stages in order to conduct a successful ICO. The proposal must involve blockchain technology and cryptocurrency. An ICO must meet defined specifications of the business model and its core concepts to comply with the accepted standard in the crypto community.

When establishing a project, developers must go through many key stages:

  • develop the business model

  • take care of technical papers

  • work through architecture and token economics

  • adjust the business model to be suitable for the blockchain ecosystem

  • write a white paper reflecting the main goals, intentions, and product vision

  • conduct ICO marketing and PR, and establish public relations across all variables of assets and channels

There are stages to the ICO life cycle as well. Let's look at them more closely.

Period of Pre-ICO Development

  • Introducing an ICO to the general population. The company informs the community about its project and explains its goals and objectives. The major purpose is to raise awareness about the initiative.

  • I'm working on a white paper. Any ICO requires the creation of a white paper. Outline a business plan; showcase the product vision, team members, and technical components; and depict a clear roadmap with deadlines, including the money and token division.

  • Following the rules of the law. All legal problems should be resolved during the ICO development process to ensure investor safety and that the campaign runs smoothly.

  • Getting ICO advisors on board. It's critical to bring in experts from many disciplines of business. They'll share their knowledge and lead the team through the entire process, assisting in issue solving and devising the best strategy for achieving the end goal.

  • Making a token is the first step. Within a blockchain project, token development and implementation are required. The token must be usable and functional. The corporation must select how many tokens to issue, how many to sell to the general public, and how many to keep for future development. The token's price and value should also be considered.

  • The campaign will be advertised. It is critical to identify the target audience and deliver the idea to them (offer a unique proposition). To stay in touch with potential investors and clients, the company should adopt multi-channel ICO marketing and perform social media and community management. Another important aspect of keeping the community informed is the construction of websites and blogs.

Period of the Initial Coin Offering

The project is ready to start once all of the preceding phases have been completed. Organizing an ICO is the first step in the crowdfunding process. Supporters can now put money into the project in exchange for project tokens (using accepted cryptocurrencies). To avoid scammers' attacks, it's critical to keep a watch on security and ensure that the website is stable and secure during an ICO.

Period of Development Following the Initial Coin Offering (ICO)

When the project has raised enough funding to meet the white paper's objectives, the following steps are taken:

  • Making use of the tokens Investors can either save their tokens for the future (in order to sell or trade them on an exchange later) or use them within the project during this phase of post-ICO development (if this is expedient).

  • The product is being developed. During this time, several measures are taken to advance the product, conduct tryouts, improve blockchain technology security, promote post-ICO public relations, and conduct ICO marketing. It also includes social media management to keep investors up to date on current events.

When the soft cap is reached, many developers cease working on particular projects because they believe the crowdfunding period is ended. This can have significant consequences because post-ICO management is equally as critical as the other stages. Let's take a closer look at the post-ICO review to see why it's so important.

Key Steps to Take After an Initial Coin Offering (ICO)

The post-ICO development period is the final stage of the campaign's execution. Its fundamental purpose is to provide clients with value and a finished product (token-holders). Finally, firm tokens are designed to be listed on exchanges so that investors may simply participate in a token sale or exchange, make payments or deposits, and, of course, benefit.

It is critical not to undervalue the importance of a well-executed post-ICO strategy. Otherwise, a company may lose money or clients, or receive negative criticism, even after crowdfunding.

It's critical to follow the roadmap milestones step by step after the ICO, with explanations for each.

Let's look at the most important post-ICO development goals.

Public Relations and Marketing Strategy Following the Initial Coin Offering

Public relations between the team and investors after the ICO is one of the most important aspects of both pre- and post-ICOs. All investors should continue to receive newsletters that emphasise current events and information. Social media management is also an important aspect of the process. Using platforms like Slack, Twitter, or Telegram to engage with investors and generate positive public relations is incredibly advantageous. Working with the website's blog is also part of the post-ICO marketing strategy. This should include a wide range of material, beginning with the most recent changes and progressing through interesting articles on pertinent topics. AMAs have been increasingly popular in recent years (ask me anything). This assists investors in dealing with any questions they may have.

Post-ICO campaign marketing information should also be made available on popular Bitcoin blogs. It will be offered to a bigger number of individuals this way. It's never too late to broaden your horizons! The finest Bitcoin blogs, according to a number of followers, are:

Product Development and Post-ICO Management

When an ICO is successfully completed, the monies are collected as expected. According to the company's white paper, it's time to put them to work on new products. At the next stage, product trials must be conducted and modifications made where appropriate. Within their ICO development plan, each company has its own roadmap, and all milestones should be met while offering explanations and updates to the community.

Consider the Monetha Initial Coin Offering (ICO) as an example. The following is their road map:

Monetha's website currently has 42 episodes that highlight their weekly ICO review progress according to the roadmap. They've already launched a new product website and made Monetha's mobile app available. The first version of the product was only available to token holders. They are now working on the public release of the product (June 2018). It is clear that the company is socially active and that they care enough to keep their customers up to date on the newest developments. This will help them with their post-ICO public relations.

Distribution of Funds Raised

The distribution of smart funding impacts the future progress of a project. Funds should be kept under strict control and disbursed over time with the permission of the holders. There are various different ways to distribute monies. They're commonly utilised for ICO creation and operations, ICO marketing outreach, legal concerns, technological compliance, and other related tasks. This is dependent on the company's requirements and present circumstances.

Tezos is one of the most successful initial coin offerings (ICOs) of all time. It was able to raise $232 million with a return of 1,138 percent in USD. The following is its fund distribution strategy:

Bancor, another huge ICO, raised $153 million and returned 108 percent in USD. They allocated their expenses as follows:

As can be seen from the table above, the majority of funds are dedicated to software and engineering development efforts, with marketing coming in third. Other costs may vary depending on the needs of the business.


Another important aspect of a post-ICO strategy to consider is security. ICOs are constantly targets for hackers due to the large sums of money received. The following are the primary dangers:

  • underestimating the relevance of bugs

  • vulnerabilities in security systems in coding

It is critical to recognise that things may not go according to plan. Attacks do occur. As a result, an ICO's purpose is to do all possible to avoid them. Due diligence and planning ahead of time will assist in avoiding potential risks. In the event that something goes wrong, a corporation should have a crisis plan in place. Developers should implement a consensus technique that secures their investors' trust to avoid double-spending. DDoS assaults and website replication should both be avoided using preventative measures. Smart contracts should also be given a lot of thought; they need to be secure and have resilient codes. To detect any vulnerabilities, programme tests should be performed ahead of time.

Consider following programming guidelines to avoid potential security issues. Don't dismiss your neighbourhood; listening to their worries and advise about security should be taken seriously. Keep an eye on everything going on with your ICO and be ready to move quickly if something goes wrong.

Cryptoauxiliary is a blockchain consultancy that assists ICOs in launching their projects in a safe and efficient manner. The Cryptoauxiliary team can answer your questions about (or provide support with) smart-contract creation, blockchain project implementation, and security. Please do not hesitate to contact our knowledgeable staff.

The Most Common Ways to Get a Post-ICO Coin Listed on Exchanges

The speed with which firm tokens can be listed on exchanges determines post-ICO success. Clients can sell, trade, or exchange the post-ICO coin as soon as it is listed on the exchange. At this stage, there are some difficulties that ICO ventures may encounter. Due to some exchange payments, the price of tokens can drop after they are listed. As a result, corporations seek to raise the token value in order to give their customers a way out.

There are numerous different swaps available nowadays. The quantity of tokens, on the other hand, is much more. Exchanges find it nearly impossible to keep up with fresh, incoming ICOs and all of the tokens they offer. As a result, exchanges are picky about which tokens they offer in order to prevent being overwhelmed.

Because there are no set criteria for selecting tokens, exchanges rely on community feedback. The more people who use a certain token, the more valuable it is perceived to be.

How can I get my stock listed on the major exchanges?

The project must meet the following criteria in order to be listed on major exchanges:

  • prove its uniqueness

  • be inventive

  • create tokens that aren't similar to securities (in most cases)

  • provide real-world tokens with real-world demand

  • demonstrate that the company's tokens aren't being used for illicit purposes

Some exchanges, such as Poloniex, offer a more straightforward listing process. Developers must have verified accounts on the platform, however there is no charge for listing.

Another popular exchange, Bittrex, has some fees. The listing procedure is a little more complicated here, but if a token fits all of the standards, it should be fine.

To list a token on Bittrex, you must first:

  • provide a fictitious name

  • offer a 3-5-letter coin trade symbol

  • have a confirmed account

  • provide a coin description

  • include a png version of the currency logo and

  • the launch date

  • send a GitHub link for additional research

The top five cryptocurrency exchanges, according to CoinDL, are as follows:

Finally, it's critical to emphasise that post-ICO activity is just as vital as pre-ICO and ICO activities. It is critical not to unwind after a successful crowdfunding campaign. Long-term success is determined by the amount of time and effort put into software, security, smart contracts, social media, and marketing strategy. Before and after the campaign, the initiative must be reviewed. This will aid in the removal of potential stumbling blocks and dangers. Another determinant of prosperity is transparency. The more transparent you are, the more trusted you are. With that in mind, here's one more piece of advice for ICOs: don't overestimate your own talents. In the run-up to the ICO, there's no need to create a lot of buzz about the project. In the post-ICO stage, it should achieve all of the objectives, demonstrating its quality and dependability.

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