What if you're James Bond today, but tomorrow you're Sasha Grey and Ryan Gosling the day after tomorrow? This is an SMM specialist's hard working reality when you have a lot of roles to play during the day. How can you take on different characters and not get insane?
Today, we're discussing how a little yet extremely proud editor may improve the traffic from social network posts without marketers, site layouts, mothers, dads and more cash. Oh sure, and without vague and pointless suggestions, like "making content your audiences more attractive" — Hello, Captain Obvious! Captain!
Where's the traffic, Ann?
There are various viable answers when I am asked: "Where is the traffic from the posts?"
● «You seen your website? You have to click on the link when you were born to get the mobile version — this is that slow»;
● "Were the posts distributed? No? It's your reply»;
● "None will purchase [the name of the products or services category] using social networks. Who sold this to you? I want to face that liar and look in the eye! »;
● «As a publisher, you offend me! I feel like I'm generating fantastic blogs to create lame site traffic! »;
As you can see, an editor has tonnes of reasons when it comes to web traffic from content — after all, we have no authority over many aspects. But is that true? What if the prejudices are set aside and new roles are tried? The Multiple Personality Syndrome of Billy Milligan will assist us!
.Be a Santa Claus. Give people gifts
The point is, if you say, "guy, follow the link because [the genuine reason for the dude]," the person is going to follow him and it'll be good. The only more effective option is to take his pet as a hostage (but we're talking here about serious things, all right?).
However, the difficulty is that the "really significant reason" for the vast majority of customers is some benefit they obtain when they buy: discounts, promotional code, special offers, etc.
Life is brutal, and marketers sometimes in vain employ their creativity. If you don't provide the user a reduced price or a gift these days, you won't succeed.
Conclusion — make use of it if there is profit/benefit for a user.
Be James Bond. Talk to your target group
What if the price or benefits are not low, the site isn't attractive and the customer really wants a lot of hits on their landing page?
Find out more than profit what is bothering your target audience. Recall the scheme? "Dude, follow the link because [a dude's very important reason]."
When a group asks about a brand or product, it not only gives an opportunity to reply on behalf of the company but also to use information on posts to boost traffic. Beside addressing audience questions in a group, it is also useful to study your target audience's online habitat: the appropriate forums or groups of rivals.
Be Sasha Grey. Stimulate
We observed that "a truly vital cause for a man" is the main reason to convince visitors to go to the site. Everyone has used triggers since the days of Noah's Ark to boost this effect and build excitement. The first trigger was born when Noah says that "the number of seats on board is restricted."
The most frequent triggers are:
● time restriction ("Offer valid until...");
● Exclusiveness ("just for you, now...");
● Goddess betting ("Buy 3 for the price of 2").
But when a post demands that the editor work with pre-set criteria, these three triggers are sometimes abused, while they are effective, and additional triggers should be taken into consideration.
What can the editor use?
● the effect of the crowd ("Our event has already registered 100 persons, and you still have time...");
● reviews (for instance, post the site of someone else or publish a product review with a link in the header);
● Action simplicity ("the easiest way to purchase a product is to order it on our website in 2 clicks").
Be Ryan Gosling. In the first five seconds Spark wishes
According to data, roughly 3000 ads are published daily. Everyone cannot physically pay attention. Therefore, practically everyone knows that you just have a few seconds to attract the consumer.
This means, for an ordinary post, that you need a cool header and design – the first things you see. For a post that generates traffic to the site, that is a bit harder – you have to keep an eye on the reader until the benefit is defined and you have a link. Four tips are provided here:
● Never overlook the requirement for an appealing title and a nice post design;
● At the end of a post a link may function if the post is short, and the reader does not have to expand the text to reach the link; ●
● If your post is medium, don't conclude with your connection, but try to make it close to the centre someplace;
● You can utilise the favourite strategy of email newsletters if you work with long readings, and include a link to the body of the post more than time. ●
Be Mister Darcy. Keep your principles faithful
"Writing: 'Shock! McGregor cried! See why on our site!' or 'You don't know what is going to happen if you cook the bathroom paper on a galvanised bucket!'" We all seen these ads, popularly known as "click bait."
There is always a tentation to mislead the reader and acquire huge but almost meaningless traffic. This content strategy is therefore generally taken into account only in the context of "hit and run."
If you are not told hollow terms "loyalty" and "repetitive purchases," don't fall into this trap! It won't function as a long-term approach!
Bonus level. Seven advice for readers until the end
Do not repeat the same posts generated by traffic in the same community since users quit seeing the link with time: the spam filter operates in the reader's head.
Do not route visitors to dead end landing pages — leave someone an opportunity to move elsewhere on the site.
Please pay attention to the link address: users are typically afraid. Some beginners fear "this terrible Internet," and if they look at another "strange" link — it has to be the FBI or an assailant.
Advertise in advance sales and special offers. Traffic "heated" is easier to convert.
Arrange a competition for the user to view the site — to discover answers for a questionnaire, for example.
Use links to the website while replying to users, if it is sensible and does not interfere with the discussion.
Don't be lazy and analyse traffic in your town alone. It can be evident that everything I've just mentioned isn't going to work for your promoted product and target audience, but something different.
On this cool note we close with a Sayonara and good luck, cast a shadow of doubt on the whole article! :)