If you are wondering how good your website's SEO is, you are in the right place.
This article is a beginner's guide to SEO scoring. Learn what SEO scoring is, what specific areas you can evaluate, and how to do it.
Describes several different approaches, metrics, and tools that can be used to evaluate different aspects of the SEO and see where it can be improved.
What we are looking at: What is the
SEO score? What is the difference between SEO score and domain authority?
5 Easy Ways to Evaluate Your Website's SEO
Ready? let's start!
What is an SEO score?
An SEO score is a third-party metric (provided as a final result or "score") that measures how well your website is suitable for SEO.
You can use the tool to evaluate different aspects of your SEO effort and show that:
How optimized is the content you create?
Health of your technical SEO website
Whether the content is fresh and up-to-date
Mobile friendly for your website
Website loading speed and user experience
Number of backlinks on your website or page
Most of these scores are not calculated directly by Google. These are created by third parties to help SEO practitioners (especially beginners) measure and analyze specific areas of their work.
It's important to remember the limitations of these tools (discussed on a case-by-case basis below), but they can be a very useful starting point when you start your SEO journey.
Difference between SEO score and domain authority score
Some SEO platforms such as Moz, Ahrefs, and Semrush use metrics such as "domain authority" and "domain rating" to reflect the overall strength of the domain.
This is a general indicator of how well a website is ranked on search engine results pages, calculated based on the backlinks that point to this website.
The image above is from a small business with healthy 34 domain privileges. The following is from a large company with an impressive 89 domain ratings.
Although they are not used directly by Google, these third-party indicators are widely accepted by the SEO community as useful indicators of domain strength.
The domain authority can be thought of as a type of SEO score, but it's not the only one. This metric is limited to the evaluation of the domain's backlink profile. H. Links to your content like many other websites & # 41 ;. Other ranking factors such as technical SEO, content optimization (and relevance), and user experience are not taken into account.
How to Evaluate Your Website SEO: 5 Easy Ways
Now that you know what your SEO score is and what it's used for, you need to find a good SEO score checker. As mentioned earlier, there is no single tool for this purpose. Instead, it presents a list of five best tools and methods for quickly assessing your website's SEO at different capacities.
Method 1: Evaluate content writes using ClickFlow's content editor tools
The first area where you can evaluate the SEO of your website is in your written content by using content optimization.
Content optimization refers to the process of verifying the correct hits:
Primary and secondary keywords
Approximate number of words
If you make a mistake in some of these factors, your content will not be ranked. Also, not all resources migrated to production will result in ROI.
For example, a search term requires a 4,000 word long answer, all current ranking pages are very detailed, and if you try to rank with a 500 word summary, it won't work. This is described by Matt Diggity as the "black sheep effect".
And vice versa. In a nutshell, I don't want to stand out because it's the only website trying to get a 10,000-word essay for a search term that should satisfy a 1,000-word landing page.
The easiest way to make sure you (and your writing team) list all of these in the bullet points above is to use content optimization software like ClickFlow's content editor.
You can follow to rate your content.
Start the ClickFlow trial and create a new article in the content editor
The first important thing. To try this tool, you need to start a trial version of ClickFlow. It's available for $ 1.
As soon as you get there, go to the content editor feature and click + New Articles.
Enter the main keyword
The procedure is the same whether you are evaluating existing content or creating new content.
Enter the main keyword to rank. ClickFlow uses this to analyze the pages currently ranked by that keyword, see what's working, and generate recommendations.
It usually takes a few minutes to process.
Import content (or start burning!)
Next, you will see a screen similar to the following.
You will immediately see some of the elements that the Content Editor can use to evaluate your content.
Overall rating (A + is best)
Readability recommendations (importance of using a simple or technical language)
Recommended (and current) number of words
Primary and secondary keywords (and their recommended densities)
If you want to get a rating for content that has already been published, you can enter the URL and press the import button to insert the text.
You now have a clear recommendation on how to rate your content and how to improve it. That. Add and remove content, paying attention to the related keyword terms listed on the right, and see the content score increase.
Advanced Tip: Click the Survey tab to find the List of Askers Asked Directly from Google for inclusion as a FAQ or subtopic. Answering these FAQs will enrich your content with better search intent.
Content Optimization Score Limits
The only limitation of this content rating method is that it requires some competition. If you find a truly unique opportunity that doesn't currently have great content, the recommendations generated by the Content Optimizer won't help. You have to be innovative!
However, for most of the search terms, that's fine. There's a lot of content out there (and more than 4.4 million added per day!).
Last but not least, even a complete content optimization score does not guarantee the number one placement in SERP. Other factors, such as internal and external backlinks and current permissions, also play a role.
Method 2: Assess the technical health of SEO using Ahrefs site audit tools
Technical SEO is another area of evaluation of your website. Technical SEO can see aspects such as:
Make sure the web page is crawlable and indexable
Manage duplicate content with canonical tags
Read speed and security factors (eg via https)
Response code (301 redirect, 404 error, etc.)
If you are not familiar with them, some of these issues can be difficult to address. Fortunately for us, there are many tools to help you navigate your technical SEO. They can give your website a general site health score, report SEO bugs that are blocking your website, and explain how they can be improved.
Ahrefs Site Audit is one such tool (although there are several other ways). This is a guide on how to use Ahrefs to assess the technical SEO status of your website.
Go to Site Audit Tool and create a new project
If you don't already have an Ahrefs account, you'll need to create one first. They have a $ 7 7-day trial that you can use for this purpose.
When you enter the dashboard, you'll see site audit options in the top navigation bar.
Go there and click "+ New Project".
You have two options: Import the Google Search Console or add it manually.
If possible, we recommend the import option in the search console. It speeds up the setup process (especially if you want to add multiple websites) and has the additional benefit of verifying the ownership of your website that you can read here. One advantage is that site audits increase the crawl limit on the number of pages you can crawl in a month.
Connect your search console account and add your website as a project.
Wait for Ahrefs to crawl your website
After adding the project, refresh the site audit page and you should see something like this:
Ahrefs will automatically start crawling your site. This can take some time (the larger the site, the longer it will take). Even for small websites, it will take at least 1530 minutes.
When the crawl is complete, you'll see an overview of your site's technical SEO, including your overall health score.
Examine all issues to see what is blocking the site.
Find all issues in the left sidebar menu.
This page is a list of all the different elements that your site may improve. They are divided into groups. The problem may be related to:
Issues are also assigned importance (errors, warnings, and notes) to help you prioritize them.
Details of a specific issue
You can now see each highlighted issue. Clicking on one will open a helpful description tab with more information, how to fix the problem, and a link to find the affected URL
Site Audit Evaluation Tool Limitations
Site audit tools, including Ahrefs site audits, always flag things that don't need to be fixed.
For example, you may find hints such as "The page has an outgoing nofollow link" or "The page has a small number of words". These are intentional, do not require modification, and have no benefit from modification. Once you are familiar with the
tools and technical SEO in general, you can safely ignore the problem (and prevent it from harming your health score).