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Note: What is it and how to set it up

Note: What is it and how to set it up

If consumers buy from a site and never return, the company must entice new visitors. Reordering nevertheless is a step to ensure a consumer becomes a loyal customer. How can you return users to your website? That's the purpose of remarketing. Continue to read and understand what it is and how to set it up!


Remarketing means advertising for users who have visited a site previously. These adverts show on websites of Google Display Network and Google Services and Applications, but the search results cannot be seen. Ads can be shown as text (with or without illustration) as well as as banners.

The aim of remarketing is to return potential customers to the site. It is typically used to persuade a user to buy a product again to sell additional things and to encourage a potential consumer to place an order, should the user leave the website earlier without buying anything.

Depending on how people engage with the website, you can form and create a specific user group. Here are a couple such examples:

1. A visitor desired information from a website, but departed — Show him/her an ad from his/her website for brand awareness purposes.

2. A user has examined a particular section of the website and was interested, e.g. in a men's look, but has not purchased anything — show user advertising with information about special deals, bargains and bonuses on the relevant themes.

3. A potential client has added products to the shopping cart, but has not placed an order — recall the cart to an ad from the user and encourage the user to sell by saying, for instance, that the product is being sold, the cart will expire or that the goods will be on sale.

4. The visitor placed an order — provide or remind the user of the option to have a discount on the next order.

Traditional and dynamic remarketing can be launched on Google. Dynamic notification is when adverts are depending on the interests of the users, including products viewed on a website. But, if you have recently started learning this instrument, a small advertising campaign such as banners and adaptive ads immediately displayed in the Google Display Network should be launched.

First, you need to establish remarketing circumstances and then go on with the publicity campaign. Let's talk in order about it all.

Setting the conditions for marketing

Two popular approaches of establishing remarketing criteria are:

The global tag of Google Ads

Downloaded on the website and related to Google Ads via Google Analytics

Let's find out more about each method.

Global Google Ads Tags

To set up remarketing, log in, go to Tool > Public Administrator, then click on Set up Public Sources. Then go to the part where you may set up Google Ads tags.

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Then go to the part where you may set up Google Ads tags.

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Choose the kind of comment you want to make:

● Static ● Static (collects standard statistics from a data source)

● Dynamic (collects specific attributes or ad personalization features)

Let's look into static remarketing.

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The technology generates a code for the global remarketing tag automatically. The only thing you need to do is to put <body> tags on all your web pages before closing them.

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Return to the Audience Source page to view the "Activation tag requests: 24 hours" notification. You just need to wait till the Google Ads system turns it on.

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Once enabled, the tag will track all site users.

Then certain user categories of this audience ("remarketing lists") have to be selected in order for the settings to be more focused and precise. Let's see how this is to be done.

Setting up lists of comments

Go to the public list tab in the audience manager area to set up new remarketing lists.

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Based on your approach for segmenting users, establish a new list with name and terms.

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You can also divide visitors to a given page into a distinct list, such as the "Thank You for Your Purchase!" section. If users on this page signifies they have already bought something and a discount on their future order can be offered. Use the URL to collect this audience. If the "Thank you for buying!" page doesn't have a unique URL, you will need to set the condition using Google Analytics targets.

One demographic can be separated from the other by building remarketing lists so that you can set up advertising campaigns more efficiently.

User tracking is only available via Google Ads interface page URLs. The Google Analytics statistics system sets forth all other sorts of tracking. It is better to establish remarketing in Google Analytics if you wish to use segments with complex conditions. Let's take a deeper look at how this can be done.

Google Analytics Marketing Conditions

You must have the Google Analytics counter, which is tied to your Google Ads account, to provide remarketing services for people who have taken a specific step.

Follow these steps for configuration:

1. Set goals for Google Analytics website actions.

2. Navigate to the Administrator tab at the statistics system interface, go to Google Ads Connect, and check if the Google Analytics counter is connected to your Google Ads account. If there is no connection, set it up (see the Google Analytics Help section for additional information).

3. If all settings are proper, the tracking tab will show a code. Add this code to the web pages where you wish to track the behaviour of the audience.

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4. Create a base audience (all people who have visited the site) in the Google Analytics Notebook (Public Section). This allows you to pick different user categories. Do not forget to click Turn on the configuration finish. Only after you click Enable will the tracking take effect.

5. Create a new audience based on your objectives. 5. The setup tool enables you to differentiate between user segments depending on different factors, such as sites visited and activities made. Read more in the Help section of Google.

If all is set up correctly, the segment will appear in the Google Ads audience manager section.

Once you have established your remarketing terms, Google Ads will need to create an ad campaign.

Google Ads Start an Ad Campaign

1. Create a new campaign for advertising. It will be the Display Network type in this scenario. Choose Creating a campaign with no objective (so you can use your own settings in future) and a standard display campaign in its parameters. Depending on an algorithm comparable to any contextual advertising campaign, you specify the remaining conditions separately.

Audiences of Google Ads

Google advertisements publicity

2. Select Remarketing audiences and similar audiences in the ad display settings, which will choose remarketing lists of your interest. The system then offers advertising which can either be adaptive (made by the builder) or display (created by web designers). The major objective is to suit the interests of the public to whom they are exhibited. The advertising campaign is regarded to be completed after this step.

Audiences of Google Ads

Last Thoughts

Try alternating responsive advertising and displays and measure how efficient they are to identify the best alternatives for your website. For instance, if a user compared multiple products on a website, offer them banners with photographs of the products they are interested in. If a visitor has read a description of services and offers, remember and present your adverts to show vivid samples of finished projects, which indicate the competitive advantages. The more accurate your remarketing is, the more your advertising campaign will give you.

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