It is time to pay attention to Micro-Influencer Marketing if you still run your firm utilising traditional marketing strategies.
The finest publicity is that which doesn't look like publicity. This golden rule is known to all marketers. And that is why influencer marketing is becoming so popular.
For your reference, influencer marketing is a means by opinion leaders to promote companies and services. There is a prevalent misunderstanding that marketing influencers are solely promoted by popular bloggers. In truth, everyone can be a "influencer": from the popular figure, like the influencer Kim Kardashian, and from a home-style parent, who publishes some cosmetic evaluations for babies at totalbeauty.com (a micro-influencer.)
Brands are now turning more and more on micro-influencers to boost their marketing campaigns. Who should be specifically attributed to "micro" is actually a moot topic. For example, many mini-blogs have less than 10,000 subscribers and are dedicated to relatively small topics such as adventure tourism, sports and coffee addiction.
Add people's true confidence in other people's suggestions and you get the perfect solution that engages the micro-influencer. The brand has the authority of a trustworthy person at its disposal in cooperation with the micro-influencer.
Microchannels are characterised by a high degree of user involvement, and it is worth emphasising on the amount of its audience activity when picking a partner for cooperation. In this situation, there are not in the first place the number of followers.
Furthermore, a project of effective microinfluencers is a little like magic: partnerships seem so natural as if a blogger happened across a fantastic brand inadvertently and decided to talk about it.
What do you get from the marketing of micro influencers:
Increased awareness of the brand;
Education of the public (particularly in the high technology product area);
an increase in the number of subscribers and followers and their increased participation in brand social networks;
negativity and conflict management (where micro-opinion leaders work to dissipate myths of a product or service danger or pointlessness);
increased sales; increased;
A boost to your trust in a bright future.
If statistics are to be believed, 65% of firms employ influencer marketing to advertise their products and services. For this, 52% of companies have a distinct budget.
The influencer market is forecast to increase by roughly $4-10 billion in 2021–2022, according to broadcasts. A very promising chance.
As you can see, the entire marketing of influence is at its peak. And your expertise is that the marketing of micro-influencers shows no sign of an impending stop or decrease. So let's now look at some of the marketing trends for micro influencers.
Micro-influence marketing trends:
Freedom of speech. This privilege makes it increasingly apparent that the target public's true and sincere response as a reflection of their attitude to the information in social networks. This gives brands additional opportunity to develop emotive advertising that has a stronger impact on their consumers.
Content freedom. Social networks and information generated by micro opinion leaders are still not subject to rigorous regulation or restrictions, compared with identical contents on TV, newspapers, magazines or radio or even "macro-influencers" in traditional marketing forms. This is wonderful news. Good news.
The growth of freedom of enterprise. Don't overlook the companies and brands that have a high degree of control over their status. Due to the social networks, they had no fear in speaking freely and openly with their audience, in particular through micro influencers. Consider the banking sector, which now successfully benefits from free communication with its consumers.
Recall that freedom of marketing experimentation is the key to an effective advertising campaign.
Market education growth. A blind follow up by significant players was one of the earliest (but successfully disrupted) challenges of influence marketing: when brands slavishly hunted the number of followers or the number of views of bloggers' content. Not to mention that some brands did not comprehend why and who influenced them.
More and more brands are now paying attention to the gender, age, location of a particular group of subscribers and followers and comparing them with the target demographic of their products and services.
In addition, corporations began to understand better how marketing influence might be employed in their advertising campaigns and began to set explicit objectives: reach, distribution, engagement, purchase. A hands-down winner is a microinfluencer here.
In addition, companies began to monitor postings and the most significant indicators when engaging with any audience, namely coverage, involvement of the public in publicity content and response to it.
Multi-channel development. Some study shows that consumers are more likely to pay attention to publicity if they hear it from multiple resources. If marketing communications are confirmed on numerous platforms at one time (such as Instagram and YouTube), people are more likely to listen intently to and listen to the message. Micro-influencers can at the same time broadcast content into groups with limited interests, increase the effectiveness of getting into the target group and its issues, and into broader groups.
This is why most brands often work with bloggers through a cross-channel approach.
Growth of multi-influence. Brands began to draw attention to their actions by using a combination of celebrities, bloggers and micro influencers. Strengthened by the cross-channel approach, such campaigns reach unbelievable heights.
Some firms began to merge advertising formats for product review and marketing influencing + CPA, which is rising in popularity. The versatility of the format itself provides up huge marketing strategy potential.
Curious that B2B enterprises are also employed in influencer marketing, which locate their own influencers even in small market niches.
Growth in technology. Marketing has a strong influence on technology – various solutions allow businesses and customers to locate one other. We encounter advanced analytics tools, post-analytical tools are being produced, some advice systems based on artificial intelligence are being developed. There are no limitations here.
Many marketers unfortunately forget that marketing is a steady experiment, and the first one to attempt something that nobody other has ever done wins. Stay connected and create your marketing plan for the future.