How Do You Start an Initial Coin Offering (ICO)?

Have you ever wondered what an initial coin offering (ICO) is? How do you start an initial coin offering (ICO) to raise funds for your startup? Let's have a look at the most important aspects of it. In the modern economic community, an ICO is a relatively new experience. Nonetheless, it has quickly become one of the most important issues of discussion. An initial coin offering (ICO) is a self-contained mechanism for raising cash for a new project concept and then exchanging those monies for cryptocurrency units such as Ether or Bitcoin. The fundamental idea behind starting an ICO is to gather cash from investors and supporters of your firm, store them, and then distribute them in tokens. Developers and investors alike benefit from the regulation and administration of the original currency supply, which is motivated by the return on their investments.



How to start a cryptocurrency ICO. The ICO (Initial Coin Offering) technique.

Small firms and startups typically use an ICO to go through a difficult fundraising procedure, which is required by banks and venture capitalists. An ICO launch platform permits the collecting of significant sums of money by using technologies such as the ERC20 Token Standard, since it is a creative twist on the traditional fundraising paradigm.


ICO vs. IPO: What's the Difference?

The initial public offering (IPO) is an element of the ICO process (IPO). The latter is for investors who want to fund a business by selling shares to the general public. An IPO is more centralised and controlled by a corporation because it is usually done through investment banks. However, because IPOs only give dividends as a kind of profit, the monies raised in an IPO campaign are largely gifts.


In contrast, ICOs provide tokens at a considerably higher rate of exchange than the initial investment. Financiers have the right to buy tokens and trade or exchange them in a crowdfunding process like this. That's why initial coin offerings (ICOs) were previously referred to as "crowd sales." Another disadvantage of pursuing an IPO campaign is that you must be a well-known private corporation. It also requires a significant amount of time. It might sometimes take years of effort to complete. As a result, the following benefits of ICOs should be highlighted:


  • Small businesses and individuals can contribute to the effort.

  • The listing procedure takes days rather than years.

  • Rather than being controlled by banks and attorneys, the funding process is decentralised.

  • Rather than years, investors get paid in months.


So, if you have a project with a lot of potential and a proof of concept, you should launch an ICO!


What Is an Initial Coin Offering (ICO) and How Does It Work?

Consider the following scenario: a new startup firm need funding and intends to launch their new project through an initial coin offering (ICO). To begin, a white paper must be created to describe the campaign's key idea and provide a roadmap. It is important to underline what will be required in order for the project to succeed. Second, the amount of money that will be spent on it, as well as the amount that will be left over for the bounty campaign, should be explained. It's also worth noting which currencies will be accepted. Following these procedures, it's critical to set a time restriction for the campaign's execution.


Investors and supporters of the initiative are eager to purchase tokens and participate in the ICO launch to help a startup enterprise. If the company obtains the correct amount of money within the time range specified in the white paper, they can either begin or complete the following phase in product realisation.


What is the ICO and how does it work? The most important aspects.

As previously stated, early investors are keen on purchasing crypto-coins or tokens in the hopes of converting them into a higher value if the plan is implemented properly. The cryptocurrency market's capitalization is constantly rising. The key trends in token capitalizations can be seen in the graph below:





Examples of the Most Successful Initial Coin Offerings

Ethereum, a decentralised platform, is an excellent example of a profitable ICO initiative. The initial value of an Ether investment was $0.40, but it has already risen to $14 in just one year! From July 20 through September 2, 2014, the ICO raised $18,439,086 (USD) and 31,529.49 BTC, resulting in a 3,900 percent profit!


It's also worth mentioning Nxt, a blockchain system platform. Users can issue bitcoin through their system and simply swap it in a decentralised manner. Nxt made a profit of 199,900 percent after collecting 21 Bitcoin worth $14,000. Unfortunately, only 73 people participated in the ICO campaign due to poor promotion and distribution, highlighting one of the most significant disadvantages of early adoption.


Another excellent example of a successful ICO campaign is Blockchain Stratis, which serves as a service platform. It allows different businesses to develop their own company sidechains. This ICO launch platform only received a tiny quantity of Bitcoin (915 BTC), yet its value has increased by 400%.



We can observe that small ICOs like Nxt and Stratis have better circumstances to flourish, but the underlying technology delivers better outcomes, like in the case of Ethereum, after analysing various examples of ICO launch platforms.


Benefits of an Initial Coin Offering (ICO)

The advantages of creating an ICO are self-evident. One of the most significant benefits is that ICOs are transparent and accessible to the general public. Anyone with access to the bitcoin market can participate in fundraising and money transfers. The ICO concept gives a possibility for a wide range of projects due to the decentralised manner in which investors from all over the world can contribute funds and generate big quantities in a short period of time.

One of the most appealing features is that tokens may be purchased for a low price and then sold for a huge profit. Let's look at the advantages of investing in a new ICO.


  • One of the most significant benefits is the possibility of investing in future technological advances. Each ICO is distinct and groundbreaking in some manner. It allows investors to become a part of it in the not-too-distant future. In order to select the most promising startup, it is vital to examine and analyse an ICO approach.

  • Because ICO founders normally set token values modestly, even small individuals or businesses can participate in the sale and invest a little amount of money. The sums returned might be enormous if the scheme succeeds.

  • ICOs usually follow a formula that allows cryptocoins to appreciate in value over time. The basic rules can be used by early backers of a project to maximise their chances of profit.

  • Finally, it is common knowledge that the modern bitcoin industry is continually evolving. There's a good probability that purchased currencies, like Bitcoin, will be able to be used to make all kinds of payments.

How to Start an Initial Coin Offering (ICO) Campaign

The process of launching an ICO platform can be both simple and complex. When reviewing and analysing all of the stages involved in launching an ICO, the team must make a critical decision: which tasks they can complete on their own and which they must seek outside assistance for. It is a typical occurrence for technical experts to come up with amazing ideas, but positioning them in an appealing manner is just as important. Here's where effective marketing, product positioning, and distribution come in handy! Furthermore, a strategic approach to documentation (creating terms and agreements) is critical. It all boils down to assembling a fantastic team.

Are you prepared for the specifics? Let's have a look at your future steps!




Make a suggestion!

The first question a corporation must answer is why they are conducting an ICO. Examine the benefits of an ICO for your firm and determine how to integrate cryptocurrencies into your operations. To put it another way, there will be little interest in using tokens if you want to start a chain of fast-food restaurants. The project concept must work with blockchain. Setting clear campaign goals and explaining them explicitly is critical. You must entice potential contributors and investors by demonstrating the value of collaboration.


assemble a group

You'll need to assemble an experienced team of specialists in many industries to kick off the process in all aspects and begin receiving investments in the near future. You'll need to hire between 20 and 30 professionals because one individual cannot devote thousands of hours to the job. You'll need to hire content specialists, editors, public relations experts, designers, and IT experts (programmers). Furthermore, all members must be multilingual, with English being the most important. Transparency is extremely important. Furthermore, persons they know are trusted by investors. Members of the team should have prior knowledge with cryptocurrency. Give your supporters access to all of your members' information, including images, media profiles, and/or portfolios.


Create a Reliable Back-End Infrastructure

You must now generate (make) a token, which will be issued to your investors later. To do so, you'll need to come up with a token name, create its symbol, figure out how many decimal places you'll need, and, of course, figure out how many tokens you'll put into circulation. Decide whether to burn unsold tokens and grant refunds to investors or not, whether to offer bonuses or dividends, whether to run a bounty campaign, and what currencies investors will be able to contribute in.


Prepare a white piece of paper.

One of the most crucial tasks in launching an ICO is to write a white paper. This is an explanation of your campaign's technological, commercial, and fundraising principles. Remember, this is not a programme to write; you must do your best to convey the information to the reader in a clear and thorough manner.

A white paper outlines the project's goals and objectives, as well as methods for collaborating with users, market updates, and specifications for technological token integration with the product in terms of economics.

Take a look at the following requirements for drafting a white paper:


  • Declare the primary issue with the ICO you're creating.

  • Provide a clear product description and a variety of solutions. Describe its main objective, prototype information, terms of use, benefits, and global market necessity.

  • Describe how the token is used in trade. What role does it play in the economy? What will you do with your tokens in terms of your product?

  • Describe how the costs are divided. It is true that just a portion of the funds will be used to bring the product to market. As a result, you'll need to keep track of all your outgoing expenses and what they're for.

  • Give complete details about your team members, advisors, and funders. As previously said, it is a good idea to provide participants' files, social media links, and portfolios.

  • Propose a timeline for issuing tokens and the project's future development.

The white paper developed by the Monetha payment system for blockchain is a wonderful example. It includes all of the relevant elements, including a full explanation of their working and fundraising strategies, as well as team member bios and token economic information.



Make a road map.

The roadmap's purpose is to help you create realistic campaign goals. By structuring your intentions into a timeline, you may show them to others in a step-by-step manner. Here's what you'll have to do:


  • Make the white paper available to the public. In the bitcoin world, you can use a variety of media websites or blogs.

  • Provide answers to legal questions. The legal side is crucial since it establishes the ground rules and assures investors of your commitment.

  • Create a website that includes a blog. All of your potential supporters will be kept up to date on your newest news and will be able to contact you in this manner.

  • Talk about it on the message boards. Keep up with the latest currency trends.

  • Distribute newsletters. Weekly news, investing reminders, and tutorial links will keep your investors updated.

  • Crowdfunding should be done. Raise the capital you'll need to start your initial coin offering.

  • Assure your safety.



We can observe how they emphasise their achievements and provide insight into their future product-realization ambitions by looking at the Stratis development roadmap 2017-2018.




Ensure your safety.

Anyone who invests in an initial coin offering (ICO) runs the risk of losing money. Creating an escrow wallet and offering early project investors discounts is a wonderful concept. To gain trust, promise monetary compensation if the initiative fails. Keep track of the escrow account and manage it.


ICO Promotion

Having a good idea isn't enough, believe it or not! Consider the following essentials when marketing your ICO:


  1. Have a firm grasp on who your ideal consumer is. To create a personalised audience, you need look at all kinds of information about your customers, starting with their basic traits and ending with their key commercial interests.

  2. Offer a one-of-a-kind selling proposal to make your campaign stand out. In various sales presentations, highlight your company's distinctive attributes that set you apart from the competition.

  3. Use community-management tactics to boost your marketing strategy. In today's digital age, multi-channel marketing is essential. To get short-term investments, you'll need to stay in touch with all of your potential clients on a regular basis and answer swiftly. When compared to competitors, a high level of participation in your community channels separates your credibility.

  4. When establishing an ICO, social media management (SMM) is an important factor to consider. Use Slack, Telegram, Twitter, or specific threads on Bitcointalk.org to market your firm and services. You can also utilise specially built SMM tools like Buffer, Hootsuite, Sprout Social, Agora Pulse, and others to run a social marketing plan successfully and expedite your work process. These tools will assist you in scheduling your postings, managing and monitoring dialogues, analysing your data, and identifying performance improvement opportunities.

  5. Discounts, premiums, and bounty programmes are examples of incentive systems to offer to your contributors and investors. The latter encourages consumers to spread the word about the product in exchange for tokens. The method is comparable to bartering. This means that a corporation can give out tokens in exchange for certain duties, such as writing articles and blog entries or translating a website.

Public Relations Campaign

A smart PR campaign, in addition to marketing, is an important aspect of any ICO launch platform. Share your plans and invite others to join you in various forums and social media platforms. Make an effort to communicate with others, respond to their questions, and maintain contact.

Marketing and public relations should be substantially invested in, according to experience in launching an ICO campaign. As a result, higher sums of money are collected. You should also publicise your ICO on well-known sites such as Bitcoin Magazine, Coindesk, TokenMarket, and/or Cointelegraph. Make use of any and all resources available to you. Your major goal in the early days of your launch is to sell tokens.


Choose the Best Initial Coin Offering (ICO) Platform

Finally, select the appropriate ICO launch platform. You can employ a variety of ICO launch providers. Established platforms such as Ethereum, Waves, NEM, and NOT offer tools and services to help you successfully launch an ICO.



From the time you come up with an idea to the time you launch your ICO, it can take anywhere from 11 to 12 months. Of course, this is all subjective and dependent on a variety of things.


How to Determine a Token's Starting Price

One of the worries you may have is how to appropriately set a beginning price for your tokens. This is determined by the amount of money you wish to receive at the end. Assume you require $60 million in funding. This figure covers spending for marketing and token launch, development costs, and, of course, profits. For example, the number of tokens you issue could be worth $200 million. We get $0.30 per token based on mathematical calculations. Don't forget that you need to keep a set quantity of tokens on hand for your partners.

In order to distribute tokens properly, the following structure is commonly used:


  • Distribute 50% to the general public.

  • Team members get a quarter of the profit.

  • Keep 25% of your earnings for the future.



Mechanisms for ICO Pricing

While launching an ICO platform, there are several price mechanisms to consider:

  1. The developer may allow investors to receive tokens in proportion to their initial contribution (without selling them). An Undermined Price Initial Coin Offering (ICO) is one such mechanism.

  2. Choose the Fixed Price ICO if you wish to allow multiple token purchases at a fixed price. You can fix the price and then put it on hold for a while. Investors will only be able to trade their tokens after this time.

  3. Another option to consider is a Dutch Auction ICO. You can begin selling the most expensive tokens and gradually reduce their price.

  4. An ICO with a price increase operates in the opposite direction. From the start, determine the cost of the exchange rate for investors. As a result, they are able to receive their best pricing at an ever-increasing rate.

It's also normal to put money aside and buy your own coins. You can buy 50% of the tokens as soon as the launch process begins, establishing a beginning cryptocoin price.


Understanding the role of bitcoin in today's blockchain community is crucial if you want to be a part of it. Because cryptocurrency is still in its early stages of development, it should be researched. You can have a lot of success by launching an initial coin offering. It is becoming one of the most effective ways to gather funding for globally significant initiatives. Despite the fact that the method is relatively new, it has shown promise and will be further refined in the future. So don't miss out on the opportunity to be a part of something bigger. Invest in your ideas and help new businesses get off the ground! Please contact the Cryptoauxiliary support staff if you have any issues or require assistance.


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