Community management in the present digital world is a newly baked trend. Newly emerging and fast increasing social media services provide some new communication opportunities. Today they give channels for both private communication and brand communication with their customers. However, participants remain the same – ordinary individuals with their own likes and tastes. One of the most efficient ways of attracting new audiences was to create and maintain topic groups, where a professional — a Community Manager — plays the lead role.
Why is it important to have a community manager with you?
Special interest communities truly emerge here, there and everywhere in social networks. Online gamers communities, motorcycle owners' clubs, pinch reading companies.
For a group to be interesting, agile and popular, an individual who does the following every day is desperately needed:
Chat in real time with people;
Feel the audience, recognise initial difficulties (a high sense of empathy is necessary);
Subscriber assistance, I mean all-round help;
provide effective advise on the company's goods and services;
Provide management input;
Pick up intriguing content. Interesting content.
Increase your community members and include them in communication, respecting the principles of community management, in addition to the basic SMM tools.
"Barriers to Entry"
Close it! Close it!
A closed group gives an elitism and a sense of exclusivity. The entry obstacles might be established in different ways — by registration, purchase confirmation. But don't go overboard, please! However, it's harder to attract an audience to a restricted group.
Greet it! Greet it!
Welcome every new member and introduce him to the rest of the community. It's not necessary to become life buddies because the community has a million subscribers, but nobody has ever been slain by an automatic mailing list, at least (like a little party.)
You can sometimes put the cat among the pigeons, it increases the activity. Send private messages regularly to the "passive" audience.
"Content for snowball"
Discuss it! Discuss it!
Once the community is established, the community manager is the major content generator. Ask other employees for aid or recruit folks to entertain intriguing talks. Just don't take your subscribers for jolters — they'll sense the "sour game" right away. If the content provided by the user is a lot, it may be enthusiastic who takes up the responsibility – don't resist, let it go.
Updates to the brand
Put it nicely! Put it nicely!
Tell people in a light and educational approach about business news, news or some major corporate events. In this way not only committed brand customers would notice them.
Do it together! Do it together!
Where possible, organise promotions, meetups, flash mobs and picture contests. The community should regularly generate together something: a project, a series of articles, a website, a conference, etc.
Make fun! Make fun of it!
Officiality forget. You're not a government (Donald J. Trump's saying: 'Psht! What, then?'). Post memoranda, pictures from parties, etc. There should be internal jokes in the community that only its members can comprehend.
Work with the bad
Fix it! Fix it!
Occasionally, people who are displeased with the brand or product visit the group. They're upset with the entire planet. Try to channel these users' feelings into a peaceful solution. Always provide assistance in solving the problem.
Spy on it! Spy on it!
The typical measures are used to analyse the efficiency of the community (likes, comments, dynamics of growth and decline, conversion). However, the primary value is loyal and active users whose quantity and ability to organise themselves is a reflection of their commitment. Take them into consideration, analyse mood patterns, monitor the quantity and quality of content provided by users. In the ideal case, retain "profiles" of members of the community, noting each of these people's participation and special interests, for instance, helping to attract the correct "expert" to the suitable subject.
Therefore, if we were able to convince you of the need of community management and you ran out to locate one for your company immediately, We listed the requirements of the ideal Community Manager.
Take a peek! Take a look at it!
Perfect community administrator:
An expert in your business field who has a practical judgement on a product or service;
An habitual user of social networks with extensive and active accounts;
A communication person, ideally in personal social networks with an active audience;
An intuitive, non-confrontational psychologist;
A person with a wide-ranging mind;
A knowledgeable marketing and advertising strategy;
An author and copywriter competent to write in lay words and in the style that suits your audience.
Working with an audience is vitally important to every community, as you can see. The group's popularity and the company's recognition directly depend on it.
It is crucial for an entrepreneur to assess how much investment needs to be made in community development. Begin small by assigning the SMM department the duty of respecting community management principles or a strategic approach by recruiting a professional and allocating a budget to set up a platform, organise events and promote projects.
The management of the Community today has traction. The future of internet marketing is believed by Western specialists in the community building. One such example is Chris Brogan, one of the leading authors of social media and business articles and books in the US, pursuing a 50/40/10 resource allocation plan, where 50% is a community, 40% is satisfied and 10% is commercial.
Be clever, take Chris' cue.