80 SMM Terms Each marketer should be aware of. Part 1

80 SMM Terms Each marketer should be aware of. Part 1 Part

You can find a great number of words and abbreviations when promoting a company on social networks that are quite easy to get lost in. We have produced a glossary of the fundamental terms of the "SMM language" in order to comprehend SMM in detail and to evaluate advertising effectivity accurately. Read, comprehend and enhance the impact on social networks of promotion. Right now! Right now!

SMM terms and conditions


Basic Conditions


AIDA (A — Note, I — Interest, D — Desire, A — Action) — a design that describes a conventional model of buyer conduct: attention, interest, desire, action.


CTA — Action call. For example, "Subscribe to our account."


Giveaway—a competition on Instagram, in which many sponsors must subscribe (10 or more). A separate account will be created for the contest to describe the terms of participation. The winner is randomly selected. It receives a gift from its sponsors (e.g. iPhone, cosmetics, electronics). After the results are announced, most followers will unsubscribe from the sponsors.


LAL (look-alike) – social network technology that analyses and detects similarities in the behaviour. You can get client information, for example, and the system can discover people performing similar acts (interested in the topic of motherhood, cars, etc.).


KPI (Key Performance Indicators) — criterion for assessing the performance of an advertising campaign. Before advertising starts, KPIs are defined. For example, a video should have at least 150 views and 500 clicks by the end of an ad campaign.


SMM – Promoting a company, brand or product using social networks.


SFS – mutual promotion on Instagram, when individuals advertise on each other's accounts.


UTM-link Is a variable which is included in the URL to the advertised website and allows you to track the traffic source.


Autofunnel – a client's path from initial knowledge of the goods or company till purchase. The autofunnel principles are formulated in the AIDA concept (mentioned above).


Posting automatically – posting on your account or on the wall of the community.


Advocate of the Brand

Brand advocate – a person who utilises and talks about the company's product or service in social networks. This can be a firm employee or a devoted customer.


Account - a social network profile that provides users with personal data, images, videos (e.g. Facebook or Instagram).


Activity (interaction) – all activities in social networks by subscribers: such, repost, remark. This is one of the most important SMM measurements.


Base re-targeting - a list of users interacting with the company. The base contains for example individuals who have visited the profile or watched a video and users who have been collected by parsing, e.g., the 'Cerebro' or TargetHunter programmes.


Exchange – a marketplace for purchasing and selling Vkontakte advertising posts.


Blogger – a well-known user who posts stuff on your account.


Virality – a means to distribute free material across reposts.


Viral extension — the number of unique repost users. For instance, if a group subscriber reposted, his audience coverage would be termed viral.


Vlog – a video content blog.


Daily boundary fatigued

Daily limit — the maximum amount you can spend per day on advertising.


Clickbait — material (title, picture) attracting people to click on the link which gives the largest amount of clicks. Implausible headlines and startling pictures are frequently employed. Example of titles of Clickbait, "A toddler was arrested in protest," "Donald Trump's hidden item all these years" etc.


Content – material published on social networks, such as photographs or videos.


Content marketing—a set of activities which allow the target audience to develop and place helpful information. The objective of content marketing is to persuade customers to interact with the business and to take targeted action (for example, share their contact info or make an order).


Content strategy — timetable of social network content publication.


Like – a heart-shaped button indicating that the user enjoys the content.


Landing – a one-page website, a product sales page. Users can order things on this page or leave their contact information.


Landing pages in specific website designers are built (WordPress, Bitrix24, Tilda and others).


Lead - a possible consumer who gave or requested their contact details.


A lead magnet – a gift to a potential customer (for example, a checklist or a number of articles) in exchange for contact information or an account/newsletter subscription. The lead magnet frequently represents the initial step in the sales funnel and introduces the future customer to the organisation.


Lead generation – the collection of contact data from persons interested in a product or service.


Mass liking – mass liking of Instagram users who may be interested in the company's product or service. To this end, firms frequently engage specific services or manually place their likes. Software like InstaPlus, Toligram, for example. Mass like might lead to your account being permanently or temporarily blocked.


Masses that follow – mass addition of friends of Instagram who may be interested in the company's goods or service. To accomplish so, corporations frequently use or manually execute customised services. Programmes like InstaPlus, Toligram, for example, are being employed. Mass following might lead to your account being permanently or temporarily blocked.


Media plan – a programme of publicity campaigns that show the scheduling, budget, publicity performance, social networks and other aspects.


Cheat \scheater

Cheat – artificial (using programmes) increases the number or desires of subscribers. This could lead to a permanent or temporary suspension of the account.


Organic (natural) information – the number of unique users who have viewed the material without advertising. You just have to create posts on your community account to receive organic coverage.


Offer – the company's limited-time offer. For example: "Leave a furniture application and get a discount of 25%."


Extension — the number of unique people who viewed the ad. For example, if an ad has been shown 3 times to a user, the coverage is 1.


Parser – a service for collecting a user database that matches particular parameters, for example, birthday friends and family members, users who are simultaneously members of numerous target communities etc.


It is important to note that data obtained with the use of parsers cannot be utilised to construct a Facebook and Instagram audience. You can only upload your collected database to these social networks within the firm.


Pixel — the site-installed tracking code. The pixel lets you set up publicity campaigns for people who have visited the site and carried out particular activities. For example, the tool helps to target customers who viewed or put things to the cart on the "Contacts" page but didn't order anything.


The number of unique users that visited the content on the basis of a paid promotion is paid for (advertising)


Placement - the location where adverts on Facebook and Instagram are shown. It can be a news feed or stories if you talk about Instagram


Shows - the total number of times the announcement has been viewed. For example, two users viewed one ad. One person has seen it 5 times, while the other 2 times therefore there are 5 + 2 = 7 ads displayed.


Seeding – widespread publicity in third party communities


A post—text, picture and video on a social network.


Advertising Office – a facility where advertising is generated, edited and analyzed.


Repost – republishing a post from a community or from a user's page.


Retargeting — a tool for showing announcements to people, such as those who visited the landing page, who have already interacted with the website or company profile.


Support — Service support.


Target audience segmentation — division of the target group into groups united For each segment of the target audience advertising messages, visuals and targeting are selected.


Split-test (a/b split-testing) — a method that determines the best advertising for the target audience. It is used in targeted advertising. Split testing creates several variants of advertising (images and text), which are shown to the target audience. For further advertising, the most effective ad is selected. In this case, the number of clicks on the ad is estimated.


Stories — a format of publications in social networks that allows you to publish content for 24 hours. In Instagram, for example, stories can be pinned to your profile. This feature is called highlights.


Stream — online broadcast in social networks.


Targeting (targeted advertising) — a method that allows you to show ads to the target audience according to specified parameters. For example, you can set up ads for parents of children under 7 years old when promoting a children's hair salon.


Traffic — referrals of users to the site or community.


TripWire — an inexpensive product that turns a lead into a customer. It is used not for profit, but to bring the customer closer to the purchase of the main product. It is often the second step in the sales funnel. For example, for a clothing store, a tripwire can be accessories: gloves or hat.


Trolling — aggressive behaviour, provocation and insults on the Internet.


Unique Selling Proposition (USP) — a unique trade offer that distinguishes the company from competitors. For example: "production of furniture of any complexity in 3 weeks".


Feedback — the response of the audience.


Flood — messages in the comments, the chats, which are irrelevant to the topic of conversation and are of no benefit.


Hater lord hater

Hater — a person who dislikes someone or something.


Hashtag — a clickable keyword that helps you to find posts on a topic within a single social network. Starts with a hash sign (#). For example, on Instagram you can find posts related to SMM by hashtag #SMM.


The target audience (TA) — a group of people who may be interested in buying a product or service.


Chat-bot — a virtual interlocutor, a programme that is designed to simulate human behaviour when communicating with people. Chatbots are usually used in technical support to process similar orders and customers advising. They respond to the same type of messages in chats (on the website, WhatsApp, Direct, etc.).


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